Marketing Planning Hub

Mass ConfusionMarketing Calendar

A comprehensive annual social media and content marketing schedule designed to engage Catholic readers, build community, and drive book sales for Mass Confusion by Uncle Bren.

Free Shipping on Every Order
10% to Catholic Charities
Get the Book
Mass Confusion by Uncle Bren - Catholicism Explained by Your Liberal, Feminist Uncle

What Readers Are Saying

"

An instant best seller because it is authentic, accurate and irreverent in telling the good, bad and inconclusive of our Catholic Faith from an American perspective.

"

The Cliff Notes to your Catholic Faith

"

The perfect primer for parents helping their kids understand the Catholic Faith without pulling any punches.

Strategic Marketing Throughout the Year

This calendar aligns content with liturgical seasons, engages the Catholic community authentically, and leverages multiple platforms to build awareness and drive consistent book sales.

Launch & Awareness

Q1 strategy focused on introducing the book and building initial audience engagement.

Growth & Education

Q2 emphasis on deepening content and expanding reach through educational campaigns.

Community Building

Q3 focus on nurturing community through interactive content and reader engagement.

Holiday Sales

Q4 campaigns aligned with Advent, Christmas, and end-of-year reflection.

Quarterly Content Calendar

Explore the detailed content strategy for each quarter

đź“…Q1: Launch and Awareness
Building initial momentum and introducing the book to the Catholic community

January: Instagram & Facebook

  • Mondays: #MassMondays - Weekly posts explaining different parts of the Mass
  • Wednesdays: #WisdomWednesdays - Shareable quotes from the book
  • Fridays: #FaithFridays - Reflections on Catholic traditions

February: Email & Blog

  • Weekly Newsletter: "Sunday Reflections" with gospel connections and book excerpts
  • Blog Posts: Long-form content on Catholic Mass traditions (1,500-2,500 words)

March: Video & Lenten Content

  • Lenten Series: Daily reflections aligned with Lenten readings
  • Video Content: "Mass Confusion Explained" series (5-10 minute videos)

Giving Back to the Faith Community

10% of all profits from Mass Confusion are donated to Catholic charities doing vital work around the world. When you purchase this book, you're not just gaining understanding—you're supporting those who serve.

The Nuns of Stone Harbor
Stone Harbor, New Jersey

Supporting their mission of prayer, community service, and spiritual guidance along the Jersey Shore.

The Jesuits at Boston College
Boston, Massachusetts

Advancing Jesuit education, social justice initiatives, and the formation of future Catholic leaders.

The Benebekiran Sisters
Rwanda, East Africa

Providing education, healthcare, and hope to communities recovering from conflict and building a brighter future.

Every purchase makes a difference.

By choosing Mass Confusion, you're investing in your own understanding while supporting Catholic organizations that serve communities from the Jersey Shore to Rwanda.

Group & Institutional Sales

Share the gift of understanding with your community. Perfect for parishes, schools, book clubs, and families.

5-Pack
Perfect for Small Groups
  • Ideal for families & book clubs
  • Share with friends & relatives
  • Special bulk pricing
Order 5-Pack • Free Shipping
MOST POPULAR
10-Pack
Best Value for Groups
  • Perfect for RCIA classes
  • Parish study groups
  • Maximum savings per book
Order 10-Pack • Free Shipping
Institutional
Schools & Organizations
  • Catholic schools & universities
  • Diocesan programs
  • Custom pricing available

Why buy in bulk? Mass Confusion is the perfect resource for anyone seeking a straightforward, honest guide to Catholicism in the modern day. Share it with family, friends, confirmation classes, or anyone curious about the faith.

Five Core Content Pillars

Education & Catechesis

Explaining Catholic teachings and liturgical practices

Community & Testimony

Sharing reader stories and building connections

Inspiration & Reflection

Motivational quotes and spiritual reflections

Engagement & Entertainment

Interactive content, polls, and challenges

Promotion & Sales

Direct book promotions and special offers

Ready to Transform Your Marketing?

This comprehensive calendar provides everything you need to successfully promote Mass Confusion throughout the year. From social media strategies to partnership opportunities, it's all here.

Get the Book