Mass ConfusionMarketing Calendar
A comprehensive annual social media and content marketing schedule designed to engage Catholic readers, build community, and drive book sales for Mass Confusion by Uncle Bren.
What Readers Are Saying
An instant best seller because it is authentic, accurate and irreverent in telling the good, bad and inconclusive of our Catholic Faith from an American perspective.
The Cliff Notes to your Catholic Faith
The perfect primer for parents helping their kids understand the Catholic Faith without pulling any punches.
Strategic Marketing Throughout the Year
This calendar aligns content with liturgical seasons, engages the Catholic community authentically, and leverages multiple platforms to build awareness and drive consistent book sales.
Q1 strategy focused on introducing the book and building initial audience engagement.
Q2 emphasis on deepening content and expanding reach through educational campaigns.
Q3 focus on nurturing community through interactive content and reader engagement.
Q4 campaigns aligned with Advent, Christmas, and end-of-year reflection.
Quarterly Content Calendar
Explore the detailed content strategy for each quarter
January: Instagram & Facebook
- Mondays: #MassMondays - Weekly posts explaining different parts of the Mass
- Wednesdays: #WisdomWednesdays - Shareable quotes from the book
- Fridays: #FaithFridays - Reflections on Catholic traditions
February: Email & Blog
- Weekly Newsletter: "Sunday Reflections" with gospel connections and book excerpts
- Blog Posts: Long-form content on Catholic Mass traditions (1,500-2,500 words)
March: Video & Lenten Content
- Lenten Series: Daily reflections aligned with Lenten readings
- Video Content: "Mass Confusion Explained" series (5-10 minute videos)
Giving Back to the Faith Community
10% of all profits from Mass Confusion are donated to Catholic charities doing vital work around the world. When you purchase this book, you're not just gaining understanding—you're supporting those who serve.
Supporting their mission of prayer, community service, and spiritual guidance along the Jersey Shore.
Advancing Jesuit education, social justice initiatives, and the formation of future Catholic leaders.
Providing education, healthcare, and hope to communities recovering from conflict and building a brighter future.
Every purchase makes a difference.
By choosing Mass Confusion, you're investing in your own understanding while supporting Catholic organizations that serve communities from the Jersey Shore to Rwanda.
Group & Institutional Sales
Share the gift of understanding with your community. Perfect for parishes, schools, book clubs, and families.
- Ideal for families & book clubs
- Share with friends & relatives
- Special bulk pricing
- Perfect for RCIA classes
- Parish study groups
- Maximum savings per book
- Catholic schools & universities
- Diocesan programs
- Custom pricing available
Why buy in bulk? Mass Confusion is the perfect resource for anyone seeking a straightforward, honest guide to Catholicism in the modern day. Share it with family, friends, confirmation classes, or anyone curious about the faith.
Five Core Content Pillars
Explaining Catholic teachings and liturgical practices
Sharing reader stories and building connections
Motivational quotes and spiritual reflections
Interactive content, polls, and challenges
Direct book promotions and special offers
Ready to Transform Your Marketing?
This comprehensive calendar provides everything you need to successfully promote Mass Confusion throughout the year. From social media strategies to partnership opportunities, it's all here.